One of the interesting things that I have found in my career is that it often takes one incredible project or client to open my eyes to a new/previously unexplored section of the fashion industry and in so doing opens my eyes and enchants me with new possibilities for creativity and storytelling. One such client is Ivy and Aster. If you take a look through my website or earlier posts you’ll see that we’ve teamed up several times in the past several months to shoot her Fall 2015 runway show, her full 2015 lookbook and advertising campaign (which ran in Martha Stewart Weddings, Inside Weddings, Weddings Unveiled, and the Knot), and her bridesmaids 2015 collection. I’ve always been drawn to high fashion formal and evening wear since I first started experimenting with photography. And while Ivy and Aster is not the first bridal line I’ve ever worked for, Jessica Brown’s belief that my visual aesthetic would match her brand and the collaboration that we developed over the course of each individual project allowed me to more fully explore different aspects of intimacy, femininity, and romance that I have always been drawn to in my work and real life.
I’ve mentioned before that one of the things that makes this line so special is that it is designed for a bride who is looking for something a little more personal than what many throughout the market are offering. This line speaks to the woman looking for a gown that satisifies her yearning for fantasy and wanderlust, to a woman who doesn’t take herself too seriously, and Jessica Brown’s collections never fail to deliver. From the delicate detailing to the beautiful production these gowns are fanciful and sexy, and most importantly transport the bride rather than overwhelm her.
For this new collection we decided to shoot in their booth at the New York Bridal Market, which was of course fully decorated with props, flowers, marquees, and vintage wallpaper. When you walk into their booth/on set, everything about the space supported the brand and the world that they had created for the buyers, editors, and for me to capture and share. I spent the afternoon of the last day of the show working with them and entertaining buyers and editors with the spectacle of the shoot. Ashley Vasicek joined us as the face (and very playful personality of the line) and was an absolute pleasure to work with. Here are some of my favorite images from the collection as well as from behind the scenes.