Brooke Tassoul Fall/Holiday 2011 Campaign Shoot

One of my favorite things about this job is the opportunity to build relationships with my clients.  On the one hand it makes my job significantly easier when we have a standing relationship and I am aware of the specific needs and issues of the client.  I know how they prefer to work and how they handle different issues and challenges, I have the opportunity to learn what they expect and what they are hoping for.  My favorite part is watching them evolve as designers and working with them to create images that help to reflect, support, and best represent that evolution.
This Fall 2011 collection from Brooke Tassoul is one of those collections.  As always there’s the joy of shooting with friends, Brooke (designer), Lucy Sutherland Knaus (stylist and keeper of the sanity), and Alexa Hodgin (our super talented hair and makeup artist) reunited for this shoot, and as usual it was more play than work, at least that’s how it felt.  But this is also an important collection because of what a departure it was for Brooke from her previous collections.  The general approach was the same, but this season was more daring and, while concise, I think it is the beginning of an exciting new direction for her.  I wanted to support this new direction for the line with a bit of a departure photographically as well.  Previous collections have been more romantic, but this season was different, more 80’s influences, a little cheekier, and I wanted to use the images to help highlight that shift.  Here are some of my favorite images from the campaign.

Designer: Brooke Tassoul

Stylist: Lucy Sutherland Knaus

Hair/Makeup: Alexa Hodgin

Model: Loli

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