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XRay Jeans Fall 2013 Lookbook Outtakes
Earlier this year I worked on a two day e-commerce and branding shoot for XRay Jeans, a New York based mens/casual wear company. The goal was to shoot for the lookbook, website and ecommerce. One aspect to the shoot that I really appreciated was that during the project’s planning stages the client brought in the … Read more
Gemma Redux Spring 2013 Collection
I was first introduced to Gemma Redux and the line’s fantastic designer, Rachel Dooley, back in early 2011 when I covered the CFDA (Council of Fashion Designers of America) presentation during Fall 2011 New York Fashion Week for modacycle.com. I was captivated by the strength of the collection as well as Rachel’s overwhelming enthusiasm and talent. … Read more
“Show Me Your True Shape” Editorial for Kenton Magazine
Earlier this year I photographed an editorial for Kenton Magazine, “Show Me Your True Shape.” It was published on Friday and I am really proud of this project and I wanted to share it. I was fortunate to work with a fantastic team. Lisa Smith Craig is a very talented wardrobe stylist that I have … Read more
Behind the scenes January and February 2013
So January and February were full of shoots and retouching and in general non stop motion. However, a heavy shooting schedule does not always lead to immediate results. Images are held by both editorial and commercial clients for weeks or months between delivery and publication; and no one wants to be the person who scoops … Read more
Please mind the appearance, again
So it’s been a year… A full year since I’ve set aside time to think about working on this blog. At the time I was saying I’d rather be creating than just talking about it, but that’s just an excuse and not a great one at that. In fact I was shy about sharing myself and … Read more
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